I think this pretty much explains it all, minus the issue that companies feel that people need to have a drink three times the size of your average coke can. Its currently being trialled in the US, the bizarre thing is that already 7-Eleven do three pint cups and buckets (32 fluid ounces) for ice teas at McDonalds, maybe there is some logic. It just seems all a bit excesive, I cant usually finish a tall (by which I mean Starbucks' small) coffee...
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