Burberry's Prorsum Collection, London Fashion Week

Burberry was originally renowned for it's check pattern, that saw it copied across the masses, for me it was probably one of the first introductions to the Burberry brand. I have to say when it was ripped off and you saw it everywhere I have been put off the brand ever since, maybe because you would see some youth with cigarette in hand and rip off Burberry in the other shouting one thing or another. Not that I keep up with fashion but ever since it has been a brand that gets even less of my small fashion attention. Until now that is.

After reading about there show in the London Fashion Week and seeing a couple of pictures I was intrigued, at first I got confused with Mulberry which I think has some design classics that will never go out of fashion, still waiting to get one of those in my collection... But for me this has totally re-established Burberry as a top fashion label up there with the big boys. To be fair they have had Emma Watson as the face of Burberry for some time, a great household name to be the face of the brand.

Anyway, the setting - 1000 seater tent in Kensington Gardens and if you couldn't get a ticker for the show you could always pull up a pue at Piccadilly Circus and watch it live on the 32m digital screen, a first for everyone. I personally thing the collection is pretty realistic, people could wear it in everyday life, sometimes I wonder how some creations make it to the catwalk. There was bright bold colours and everything about it allowed you to focus on the fashion. Music that has impact but doesn't steal the show, a white setting and I love the fact that the cat walk Is not raised, that the models are literally walking right in front of the critics. For me the highlight was not the clothes but more about the show, I am big on the whole experience thing and making things the best you can, not only does it help the brand or product but it gets people talking and viral spreads the word quicker than anything else. Below is pictures, highlights and the full Burberry show. The highlights gives you a great snippets of everything going on, Piccadilly, some of the stars attending the show, best bits and the grand finale. The show ends with snow coming down (in a tent...I know, wonder if Emma Watson had her wand spare...) and all 52 models parade in their outfits sporting a clear mac which is also pretty cool. A slight military feel with the ending of the models marching down the catwalk, which also resonates through some of the designs. With everything going on, the music, models, fashion and snow its a fantastic ending to the show.










I would love to experience a live catwalk, especially after seeing the show Burberry put on, almost intense at times and just to see how it all comes together for the overall experience.

Enjoy the show, I know I did.