Mee

This evening I have been having a little scout around on the internet trying to see whats around, latest commercials etc. firstly I ended up on ad week and one of the key stories was that Bud Light and Doritos topped VW's mini Vader ad.



I have to say its quite a good little advert, but I find there is something missing, its quite funny, its not just plain funny if you get my gist. Whereas as the Specsavers ad is funny!



However the Volkswagon advert has managed to get 28,685,206 to view the clip on YouTube, which I will put large part down to the coverage it received at the Superbowl. While looking on Campaign today there ad of the day is Renaults 'Va Va Voom'.



I think this ad is fab, pretty quirky, you almost feel like you are experiencing it yourself because of the cinematography used to show the environment and then into POV shots. Music mixed with quotes and a famous band of faces all bring there own Va Va Voom to the stage - Audrey Hepburn, Marlon Brando, Dita Von Teese, David Bowie, Rihanna to the cameo from the original 'Mr Va Va Voom' Thierry Henry. An ecletic mix, the only slight disappointment is it's for a Clio. The sports Clio is pretty nice to be fair but from the advert you almost expect something better. It is an interesting comparison when looking at the two ads from VW and Renault, granted the VW ad is for the US but none the less a very different target market, one very family orientated the other just having fun with what its got. It knows it is well established and can run new ideas, similar to when Cadbury's released the drumming monkey.

‘Is it more?’ – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany’s, ‘Is it less?’ - Dita Von Teese performing burlesque, ‘Does it smoulder?’ – Marlon Brando in his cult film ‘On the Waterfront’, ‘Does it burn brightly?’ – we see a tattoo of David Bowie, ‘Is there a Queen of it?’ – Rihanna in a crowd of paparazzi surrounding her in the new S&M video. (motorward.com)

Before Va Va Voom there was 'Papa & Nichole' but i think this has taken there advertising to new levels and maybe will give some of the other dealers inspiration to get there thinking caps on.