'Toylets'

In the UK it seems that an empty space is dead space and therefore should have advertising on it, a stark contrast to the streets of Sao Paulo where advertising is banned (cue tumbleweed blowing across the street). We are always trying to think of new ways to reach our target audience and the use of urinals has been around for some time, and not just as an outlet for men. The example below is from ESPN and they guys get to try and shoot as they wee. Others have been a mixture of aiming for a ball to help men aim and keep it in the bowl, in an old university project I used it for raising the awareness of William Hill with some banter, obviously the whole idea is more of a talking point to get the word spread.


However in Japan Sega are taking it one step further, they are actually installing LCD screens above the urinals so you can play against your friends, it even has the option of plugging in your usb to record scores - to dirty for my liking, nut get the novel idea. Fittingly Sega have named them 'Toylets' and they come with four games, ranging from 'Mannekin Pis' which tests how hard you can pee, to 'The Northern Wind, The Sun and Me' which is about you trying to blow up a girls skirt, the harder you pee the stringer the wind blows... Obviously the other use is for advertising in between users which could be more engaging with a variety of ads and could also be more personalised depending on location or time of the day.