NYFW 2011

During the New York fashion week Moncler Grenoble made there own catwalk... In the middle of Grand Central station. Great idea location wise, many people passing through the only slight issue is that it's not necessarily flashmob in my eyes. To me flashmob indicates people blending in and then all of a sudden standing out for one reason or another. However from what i have gathered it was quite orchestrated in some senses, all walking on the terminal floor (obviously standing out fashion wise) but good to see that everything was not taped off bit like a school assembly in that essence and the other nice mix up is that it looks like the models are having fun, whenever you see photos from the catwalks either in New York, London, Milan, you name it and the models always look so serious, whether its because if they put to much effort in it may side track from the clothing who knows, either way it's fun and what a great venue to capture an audience. Grand Central Terminal is a fantastic hub of activity, always busy whether it is people on the move, others having meetings or simply meeting friends for a drink, everything can be done under the one roof. I remember when I went to New York nearly four years ago now and we met my friends cousin at the Michael Jordan's Steak House in the middle of Grand Central on one of the upper parts were we met for a drink, banter and a good bit of people watching, a fabulous atmosphere, sadly no flashmobs though...

The second video is one I saw quite some time ago and was pretty amazed, another version of flashmob, however this time it's quite the reverse...



I really like the contrast of the hustle and bustle of the station (the city that never sleeps...literally) and the stillness of the flashmob. It's great they dont even flinch with poking and horns, amazing. It would be a pretty surreal thing to view and you could almost question if something had actually happened with the number of people joining in. The other good thing is it doesn't go on for to long to cause annoyance but is there enough for it to have an impact. This scene was made by Improv Everywhere, there idea - to cause scenes of chaos and joy in public places, sounds good to me.