Before I was saying how a company should stick to what it knows best. Recently Tesco have been in the press a fair amount for the new venture it is trialling in it's stores, hair and beauty, but not as we know it from the chain. They are installing beauty parlours so to speak where you can get your haircut, nails done and eye brows threaded among other treatments.
Tesco is always game to try and offer its customer a another service to try and keep them under it's roof, in the past it hast attempted to sell scooters, successfully launched Telecoms including broadband, Tesco Direct and 2011 is set for Tesco Gold Exchange and the beauty salons to be tested. With this Tesco is also trying to attract big beauty brands such as Estee Lauder and Clinique, you wouldn't exactly pair the two together.
It is a bold move by Tesco trying to add another cog to its wheel, but generally for women getting your nails done and having a new hair do is a treat not something you want to be getting on a Tesco value. Which brings me to John Lewis, they are planning to install in store spa's, a complimentary fit. John Lewis is a relaxing shopping environment built purely for your pleasure and to spoil yourself and others. Tesco is going more for the convenient route but we don't want every thing to be cheap and easy otherwise why do we work hard. Pampering and spa's is big money because we are learning to spend more money on better beauty treatments and looking after our body and general well being. I think John Lewis will nail this as they will spend the money to create the right environment and it will be a top end affordable luxury at a guess, if anything is to go by with Tesco it will be cheap and mass produced, not exactly the environment for relaxing. If Tesco are seriously going for this they need to splash out and potentially be a bit extravagant, but by doing that it loses its brand values in essence.
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