Seduction with a capital S

One thing that I have been meaning to write about for some time now is Nichole de Carle's lingerie brand. I used to know the family quite well, having partnered Nichole's younger sister Charlotte in our junior badminton days. Nichole de Carle the brand was established in 2007 and has just kept on growing and developing ever since. I personally think the lingerie is more an art form than underwear, not one of your everyday sets. Inspirations drawn from architecture, literature and sculptures with a hint of bondage transformed into pieces of art for the human body. I remember seeing some of the first designs on the website and just thinking 'wow', this was followed by 'how do you get into that on your own?'. Some pieces are like intricate webs of material encasing the body like a modern chastity belt and others just simply elegant lingerie. It is obvious that time has been spent on the design, craft, sourcing materials, quality of finish and the end product which exudes sex appeal. The other thing I love is the two styles of shots used so far for the gallery and advertising of Nichole de Carle lingerie - 1. Locations 2. The plain backdrop. Firstly, set locations chosen that you would never normally see or associate with high end couture and secondly the 'plain backdrop' which isn't so plain, an off white/cream brick wall cleverly used to add some texture so it's not a stark setting but allows the model and underwear to be framed and remain at the forefront. Some of the new shots on the website feature a more industrial feel, cranes, low lighting, concrete and hard lines from buildings which offsets the model and lingerie making you appreciate the softness of the lines, materials and a womens body. As always sex sells, but it's how you approach and deal with the subject. A refreshing approach that makes the brand stand apart from the rest, with the website complimenting the collection and overall aesthetics of the brand.








http://www.nicholedecarle.com/