The Co-operative put itself back on the market with the recent adverts about using time more wisely than a food shop, the only issue is they have planted the seed for the consumer and not helped them in any way shape or form. So the general viewer will watch the advert, maybe agree to that walk in the park and will do the food shop with one of the online food shops who already have a major presence. Tesco have even designed an app to do your shopping from your iPhone, so you can add bits as you remember and you can also save your shopping list so you don't need to think again. This is not to say they cant compete, like other supermarket chains the Co-operative offer a variety of services from holidays to funeralcare they just need to follow through with the idea they are selling. Maybe there aim is just a convenience shop not the big weekly/ monthly shop by families or can they add to there services.
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