Brands

Last week I was asked what brands I would like to work with, and at first I felt a bit like a rabbit in the headlights, simple enough question, but so many to choose from. When I was first asked I instantly thought about retail and looking back I pretty much reeled off a few of the brands which I would think are standard answers. To be fair if I had the opportunity I would love to work with Apple, John Lewis and Marks and Spencer but they are classic and safe, safe in the sense of they have established their look and know what works for them. I have been thinking about it for quite some time now and have expanded my thinking beyond retail. Some of the brands below are just a few I managed to narrow it down to -


There is a pretty broad range there, some of them are just brands I love, for instance Virgin hold a very special place in my heart as I flew with them on my first long haul flight on my own to New York, and I thought the whole experience was amazing and I went with B.A last year and wasn't half as impressed, I think a large part of it is down to Virgin's image, a leader in there circles and many others.

Some brands like Ann Summers and United Colours of Benetton would be fun as they are established brands and are willing to take risks which can be seen through their advertising and for Ann Summers in their product ranges, and this could lead to more creative and adventurous outputs.

Sport is a big thing for me, if I'm not playing it I will probably be watching it. To work with not only some of the leading brands but also ones from different sectors like Burton who deal with more extreme sports or an event such as the Olympics would be fascinating.

Red Bull is one brand that has been fascinating for me, more so since I came back from a recent snowboarding holiday in the alps. Joining in the usual apres ski many bars have videos on of snow videos, mixing crashes and jumps to give you some inspiration for the next day on the slopes. But one night in the local Irish bar they had a Red Bull video on, some of the events they hold and sponsor were fantastic and totally out there from moto cross and battersea power station to car park races and even paper aeroplane tournaments, things you would not think necessarily possible but also things that most companies would not touch with a barge pole. This is where Red Bull has come into its element, the energy drink seems to be more of a front and now sideline, alongside all the extreme sports there is also a successful F1 team, a brand that sees no boundaries.

Granted I still wouldn't say no to John Lewis or Apple and would love to work on a Harvey Nichols window display, that would definitely be a career achievement. Other areas of interest would be car showrooms, hotels, restaurants...the list is endless.