Tagged.

Everything nowadays has a tag or a label, so basically you can't escape from anything, where your going, who you were with, however sometimes it can work in your favour. Obviously great from a night out when your friend has the camera or you've been to an event, say like the white party... In the O2 arena there was a Smirnoff team milling around, their aim - get anyone with a facebook profile to log in on their tablets and you get a band. This band was scanned and links to you.

So the people who were initially getting you to log into Facebook are at the event for the whole evening, their second aim - taking photos of you at the event. Once photographed they scan the band, Smirnoff uploads the photo's and you are automatically tagged. I thought this was a great marketing ploy, Smirnoff get photographs and peoples profiles are updated without them having to lift a finger. The only downfall was the image quality which is more of a technical spec however disappointing to see a bit of a blurred image the next day. Facebook has become this immense hub of not only social activity but is now a huge online presence for brands. Companies not only have their own pages that you can 'Like' but they use it for competitions and regular updates. Facebook literally has the world eating out of its hands, if you don't have a friends number you can always get them on Facebook in as quick time. The other small detail which was a great novelty was the Smirnoff lights... Guys walked out with huge glowing tubs of these little rings - glowsticks are so last year. Rubber ring loops (one size fits all), on and off switches and a crowd full of people all dressed to the white theme with white lights adorned on their hands. It looked amazing.