Reverse Graffiti

Sounds impossible right? Wrong. It's all about taking dirty walls and basically cleaning them, a bit like when people write clean me on a dirty van. This mainly comes from a guy called 'Moose' also known as Paul Curtis from Leeds. Moose takes the dirt away and in the way he does it he forms new shapes and lines creating pieces of art. I think it's a great concept, your not defacing anything and you making use out of the space.




One of the things I love about the San Francisco Broadway Tunnel is not only the use of empty surfaces but the contrast of the concrete which has the tree's etched into it which is the complete opposite making you think of nice open spaces and clean air. As you will have seen the concept works around using stencils to create images from the dirt which is blasted away. A pretty innovative idea and some major companies from Starbucks to the Police have used the medium for advertising, as we know things that are out of the ordinary stand out more and become a talking point.





I find the one by the police slightly hilarious, pretty out there for them. It is a good opportunity however for companies in that line of work for ex. a cleaning services company or for a business to somehow incorporate it into there strategy, for instance 'dirty weekend away' (below).


One of the other ones is by crisis and relates to homeless people, the other half is just another creation.


Keep your eyes peeled everyone.