Dyson

Over recent years men have become more favorable to shopping, looking after their image an choosing wisely were they spend there money. I think this has partly come round because of David Beckham and how Victoria groomed him, it became fashionable to look after yourself. The other thing is men aren't so willing to shop for hours on end - scouring every rail for that ideal top, they also need it to match a level of functionality. Even so many brands still direct many of their adverts at women, segregating the men who you could argue technically have more money to spend, not as frivolous and usually earn more than their counterparts.

One brand that seems to have nailed this is Dyson. Typically you could say hoovers and washing machines, 'white goods' are aimed at women but Dyson sells its products on it's engineering credentials which have the appeal to the men. On top of this the design mixes hard lines with curves, deep steely greys and bright bold colours to soften the overall look and bring it to life. All of Dyson's adverts are about the product and the technology behind it making it gender neutral. My mum swears by her Miele but I have to say I would tempted to buy a Dyson if it was for me - the style, design and the brand. I also quite like the satisfaction of seeing what you have cleaned up, the transparent cylinders show off all the dirt. My brother moved out a year or so ago and he bought a Dyson for his pad. If I remember correctly it has fuschia coloured components but it doesn't matter. It's a Dyson and that is the model he wanted, he bought it for the technicals not the colours.


While we are discussing Dyson, they have continued to expand into similar areas of the market. In the hoover range it has developed into cordless hoovers and even made a hoover specifically for grooming your pets, you literally hoover your dog, get the loose hairs before they are all over your carpet and furniture. Ingenius.

I particularly like the Dyson Airblade, also known as a hand dryer. You actually feel like your hands are being dryed and on top of this, when visiting the website, their Airblade page has got short sharp facts of which you can choose to delve into further. Take a peek, well setup and designed with consistency running through their marketing and advertising of their products.


As I ventured further into the world of Dyson. I found they also did fans, obviously not your average fan. This is Dyson were talking about.


These fans look like they are out of Futurama - pretty space age. By far, one of the best features is the lack of blades for those little hands to get caught in, which in turn, makes it easier to clean, as it is just a hollow circle. Fascinating how this can generate a breeze when there seems to be nothing there! Obviously, it does come with the Dyson price tag - starting from £199.99 and rising.

As with everything it comes down to what your willing to pay and generally the more you pay, the better the quality. Dyson not only knows how to attract an audience, it can hold their attention. Definitely an exciting brand for the future.