I have only seen this advert once and I quite like it but at the same time I feel there is something missing. It reminded me a bit of the innocent smoothie ad although technically this concept was more relevant to diet coke being the 'lighter' option, hence the puppets. Again good song choice, I think the issue I have is that a pile of work is an easy task to fix - you invest time to reduce it, maybe it should be something a bit more challenging that makes you laugh a bit more.
One of the funniest things is that I was flicking through an old Marketing Week magazine and I read an article by Steve Hastings about Innocent's cheeky smoothie ad. At the end of the article he said that Coca Cola would never make an ad like this and that it couldn't joke and have all the good tunes. Bizarrely,a day or so after reading that article I saw the coke advert, did he know something we didn't? I think Coca Cola have used a pretty good tune but if were being honest nothing will ever beat the original diet coke break commercial with the Etta James 'I just wanna make love to you' tune and the hunk drinking from the can.
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