This is a bit old, it was made for the New York Fashion Week in 2007 but I have a feeling that things like this will be appearing in front of us even more. For example we have seen Adidas introduce the AdiVerse wall and with brands fighting for our attention your average shop front may not remain the same for weeks on end if it goes digital. One key element would be the potential to change what is on the screen daily from new garments to offers tailored to each store.
This is a great example of what fun you can have with technology and your prospective audience. You will always have a core audience but this display allows yo to interact with people that would possibly not be interested in your brand previous to this. This concept ties in greatly with Elle MacPherson Intimates as your are uncovering the lingerie, seeing beneath the clothes so to speak. Underneath you reveal models in said underwear, lounging around - a video on loop and depending which area you uncover depends what you see (bit like the old catchphrase...). An interesting factor is that there are still some people who seem quite oblivious to what their presence does to the screens, nevertheless an impressive development in technology that makes the field wide open for possibilities.
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