BT Vision

BT Vision is actually a digital TV service that BT offer however i also think it applies to there current advertising campaign. I think it is a popular campaign among many households, simple, a nice family featuring Kris Marshall also seen in My Family and Love Actually. The campaign has developed over time and the viewers have watched and in 2010 helped decide how the plot develops. It all started in 2006 when using a stereotypically unconventional family Adam aka Kris Marshall meets Jane's two kids and there starts the plot. Overtime we get to see how they deal with buying a new house, thinking about a child together, the biological father coming back on the scene, engagements, dream jobs etc. life's crossroads that many of us will hit one way or another. So currently Jane is pregnant and they are planning the wedding, or more to the point we, the public, are planning the wedding. This is the point I am getting to, not only have BT managed to make one idea a six year campaign but it has evolved as the story-line has progressed, the public has grown and kept an interest as to what actually happens to the family. Cleverly they have incorporated the public to help with the story-line technically making there work a lot easier, they think of an idea, let the public decide which way to go and they implement the chosen plot, but it also means the general public get to see the outcome they want they just have to wait for the physical evidence. Currently you can help decide the wedding scenario, choosing what dress jane wears and potentially starring in the advert. A little summary below that makes me smile with some classic moments like Jane spitting wine everywhere, but a typical reaction. bT have also got a section on there site to do with the BT Family and you can log onto http://www.facebook.com/BTUK to help plan the wedding. From a word of mouth point of view BT have made it so you have to 'Like' the page before viewing any information to do with the wedding resulting in being featured on a number of peoples walls spreading the word in potentially one of the quickest ways nowadays, Facebook.