The latest Creative Review is a logo special, some of the winners are expected, Nike, Apple for instance but one of the logos that stood out the most is the Mother & Child logo designed back in 1965 by Herb Lubalin. This was originally designed for a magazine which never got published which is such a shame. The logo is pretty self explanatory, its simple and cleverly uses the type to create an image.
A couple of other designs by Lubalin follow a similar theme of being family orientated; again simplicity rules for maximum impact.
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