Mee. Nikon, like T-Mobile are using communication as a focal point. Nikon have focused on the moments we get to capture and save as a visual reference. The clip I love the most is the one of Robbie Williams getting everyone to take the photograph, all those flashes - immense. What an ideal moment to capture, such an event.
Looking at the range of adverts and the variation of content it shows all different moments you can capture on film from weddings to playing in the park or capturing your pets do silly things. Similar to T-Mobile in essence is the sharing element that we can do with photographs either by printing out or email, social networking etc.
With photography it is all about capturing those moments on film, basically taking a moment in time and freezing it. With digital photography it now means we can take a zillion photo's to make sure we get the 'perfect' shot, sometimes I wonder if it is so perfect, maybe more staged. We have also lost the excitement of waiting to get your photos developed and see the results, now we want to see the photo in an instance because we can, we are very much a society in need of knowing the information then and there, hence the development in smartphones. A minor tangent nonetheless happy snapping folks.
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