Harvey Nichols

Harvey Nichols is not only fabulously expensive but possibly has 'the' best window displays. Working in their Visual Merchandising department would be a blast. There are no boundaries which is one of the great things about the company, I think this is partly because they are an upmarket (dare i say it) department store so to speak, housing a number of high end brands and a deli with some of their own pieces. With only seven stores in the whole of the UK your lucky if your city has one. I was lucky enough to be a student in Leeds, for me Harvey Nichols was very much a kid in the sweet shop scenario - you can look but don't touch. Harvery Nichols provides a platform for how shopping should be in my eyes, calm, clothes displayed so you can actually see them and don't have to wade through to see what the item is let alone the size or price.

After moving away from Leeds I have missed the city and every time I re-visit, like on this fine sunny day I get to see what I'm missing, how the city has changed and yet is still very much the same. While working around the city I visited a few of the favourites, Aladdins Cave being one, a vintage jewellery shop in one of the arcades and Retro Boutique based in Hyde Park where I used to live with the girls in our 'dolls house'.

But the point I am getting to is Harvey Nichols window display, have a peek -

The first image is what looks like a Ferrari made from little horses, like you used to have the army figurines when you were a child, also seen in Toy Story. But the whole car is made from them, there is no relation per se, except that you may need a car like that to be able to afford half of the things in that store.

Pencils. The second window, minus the mannequins and props is made purely from pencils. That is immense work, imagine being briefed for that! But how amazing, and it seems that the fashion comes second, it grabs your attention and it is fascinating what you can create with a few pencils, using the lead, rubber and body - crazy. Even though you may not be able to afford to shop there, they certainly want you to window shop and it ingrains the brand to you and is something you are likely to share with others equating great viral marketing too.