Sunday, 19 June 2011

A Glass and a Half Full Productions



Cadburys is up to it's usual tricks... Creating adverts about anything, because they can. There is no new message or product it is trying to entice us with, it is for pure entertainment. If you think back there has been the drumming gorilla, kids eyebrows and the vehicles on the airstrip. This is no different in the sense of there is no logic. However I was interested to see what they had come up with when I first viewed the ad on television and lets be honest, it's pretty random. It takes the notions of Toy Story, bringing things to life when no-one is around and uses the concept in a vintage shop. Yet again they had chosen a great song which was helping to sway me but the thing that tipped me was when I found out that it was not CGI but dancing people in huge items of clothing. Not only was it the clothes but the whole set was super-sized, the idea of this and a larger than life set fascinated me more than the final output itself. At around one minute into the advert you get a glimpse of some legs underneath a dress, but this clip is not used in the commercial that was aired on television.



Special thanks to Metro for the behind the scenes gossip.

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