3M

3M pretty much have their finger in every pudding that is going. A familiar one is the Post-it note found on any desk, everywhere. The most recent product to grace us is the 'Noise Cancelling Headphones' - I"ll be honest, I'm more excited by the new campaign than the headphones themselves. A number of times I have been told by tutors and designers among others, as well as seeing examples myself that the best ideas are always the simplest - this is no exception. A simple idea, beautifully executed equates to a fantastic visual and in this instance one that people can relate to on varying levels.

Personally the best visual for me is New York, it probably has some of the most iconic statues and buildings in the world, on top of that I heart NY. I am glad it has the location in the corner as I thought Shanghai was potentially Toronto and could of just about worked out Moscow. Either way this can be easily applied to most places, Sydney, Paris, Milan... the choice is endless. Like with New York the greater the difference in buildings and monuments the better the equalizer.

With the advert I am not so sure, it takes all the elements from above, adds in some new cities, but it is just the annoying noises which I understand is the point and probably why the advert is no longer than a minute. I personally would of preferred it if they could have used this and ended with the a song. Think back to the first iPod adverts, a silhouetted person dancing around to their iPod with a great song on. I think it is the one thing it lacks and it could of gave the 3M a more powerful ending, it could of even been a chill-out song to emphasis the point that there is no disturbance to your serene setting.