this water

This is a new offshoot from Innocent the drink ued to be called Innocent Juicy Water and now it is this water. This is enabling Innocent to focus on fruit based products and 'this water' can focus on water based products but still using pure fruit. When you look at the brand you can tell it is from Innocent, it has the same style and feel to it. It is nice to see them integrate the logo into advertising for ex. below on the bottle with a cloud it reads -

'this water is made from fruit and clouds'


On the lid it has 'shake this water up' just some small instructions in the right place for reading and constantly reminding you and incorporating the logo into slogans.