another clever piece by lego, ambient media using some of the best located cranes in santiago city and hang large fake lego blocks from the crane. By taking things one step further it has so much more power, as print this would be a funny visual but not as good as the real thing and the real thing will grab more attention than the print.
5 comments:
I love the crane idea, It is one thing that you can't help but notice and often are seen to spoil a landscape. This idea has so much potential. Lego has had some sculptures in the past, if you can get to it go to Legoland, you will probably feel out of place like an overgrown kid again but honestly there are so many clever ideas around.
I really like that idea, it has so much going for it. It's really clever and realtes to Lego in so many ways. I reckon you should mock it up more precisely, and then send it to LEGO. Why not?
Thats a great idea, the placing might be more difficult though as it would need to appeal to both children and adults. But definatly an inspiring idea!
Controller:
Brilliant idea to promote a lego game on the playstation but also quite nostalgic.
Lego used to be one of the best toys to play with. Nowadays, with our technology, the children of the age who play with lego are now playing on Playstations etc. The irony! Lego are keeping up to date with modern technology.
It makes you think if you can have your real house made by legos pieces. Just imagine!
Great idea, very creative.
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