Wednesday, 20 June 2007
Absolut
This is one company thats design are permanently top notch! Absolut do what they have to make there point and stand high and proud above the rest because of it. I haven't been here but would like to just for the novelty factor, I think the shere presence of it would be a great one to experience. The bar is a constant -5 degrees and the ice is shipped over from sweden. You get given a thermal cape and have a 40 minute window to enjoy your surroundings. The best part about it is that every six monthes the bar has a completely new design, which is needed because with some the whole ice thing may wear off so there is something else to keep you interested.
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Absolut certainly don't do things by half. This bar is already on my list of somewhere to go, just for the whole experience of drinking a vodka in such cold surroundings. I don't know if the bar necessarily speaks the brands values, but it does spread the brands name well to a whole host of people who want to visit such a venue. Does the ice bar leave people wanting to drink vodka or absolut vodka? I think visitors will remember the brand due to the experience, and if a good experience was had then it would entice them to buy the product. To answer this accurately I will just have to take a visit. The bar being situated in a such a smart and affluent area of London makes it a top end product which shows pure class.
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