Signs

Keeping my eyes open for all this valuable untapped space walking across one of the Bridges in Montreal on the back of the motorway signs i spotted graffiti.


Obviously advertising here would not be the best for drivers, but you could adapt it if it was short and like on the front of ambulances it reads the correct way when it's in your mirror however this could be slightly dangerous. But it could be used for people walking over the bridge, most people who walk over a bridge look whats happening below, they want to look at the hidden. Could be interesting to see if it could get utilised, and if the spray can artists (in this case probably delinquents) can get there so can the advertisers.