Interactive Advertising

This has stumped me twice, all you see or have is a projector but you can effect what it is showing...bizarre i know, check this out below.


The images kept changing, on this one you wiped out the colourful layer to reveal writing and an advert below. The next one below was full of footballs advertising there local soccer team. But you could kick the balls and they bounced off of each other, it is really cool and weird because for the audience it is something fun, new and memorable way of getting information across.


This kept us amused for a while, because i do not understand how you can physically interact with something that is being projected to the floor except for the old trick of bunny ears on the screen in the cinema that kids think is hilarious.