Beer Mats

I saw this bar mat while in NY at an Irish pub. It made me chuckle, a many people know alcohol in peoples diet is a big no no if your trying to loose weight because of calories so Guinness are playing on this, i like the 'Good news for coasters everywhere' like they are living beings. Novel to shape the coaster like a pint of Guinness instantly recognisable because of its individuality.


Then on the other side you have the 'That's something to toast to' bit cheesy but fills the gap but the part that annoys me is "Low Calorie still means drink responsibly' this drink aware campaign is irritating, whether there are posters saying about it or not people will drink as much as they want at the end of the day whether a poster says drink responsibly or not.


Carling having taken a different root for their current coasters -


Many people moan because they nipped away and there glasses have been cleared away by the bar staff and also plays on a cover to protect your drink from being spiked. It works well because it's talking to the drink owner and interacting with them, and because its a beer mat there is duel usage of the sides, shouting out the brand loud and clear.