Billabong

At first i was happy to see this shop because i love surf gear but then looking at it from the outside i noticed that the advertising was electronic (see below).



The picture did not quite turn out as good as it was, when you look at it on the strip there was a video playing surf videos, and to be fair they need some kind of visual stimuli because in times square competition is fierce. But it just makes it stand out that bit more, even the Bank of America had lighting space bright red block with there text advertising the bank. The funniest thing is that even the police in Times Square had flashing lights signalling where there department was, who else would do that but the Americans.