Friday, 2 November 2007
Penguin Books
I found these ads and think there pretty good, trying to emphasise that you get so submerged in the book that it is all they see or at least you wont respond because your to wrapped in this little world that penguin have created. Penguin itself seems to be on a comeback at the moment, using this retro step back phase were into at the moment to boost them back into the market and our lives. It's not that we forgot about them but they seemed to take a back seat and go a bit quiet, to be honest i don't really know famous publishers like them, but Penguin have even branched out into mugs with there book titles on it, very catchy, more so if you've got a favourite.
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