Guinness

This is the latest Guinness campaign costing 10m and lasts arounds one minute 30secs.



It is filmed in Argentina in a small village where they used the locals who had a lack of film knowledge and little English. About 6,000 dominoes were used for the ad, around 10,000 books, 400 tyres, six cars and 45 wardrobes, while 24 hours of footage was captured despite the dominoes taking just 14 seconds to topple. The ad is pretty cool, created and directed by Nicolai Fuglsig who made the Sony Bravia balls advert. The ads pretty good, but I'm not entirely sure, i think it will work better in the shorter stints of 30 and 60 seconds not the full 90 seconds. Clever ending with the books, going from back to front, the problem is you know what its going to come to at the end, the Guinness Pint.