As i watched this advert i was undecided as to what it was for, but all the colour instantly linked it to sony bravia for me, especially at the end with the big rolls of colour material down the stairs, reminded me alot of balls down the hill, but no it's Orange. I was a bit confused and felt like they had ripped off the bravia colour style, almost a cheaper downscaled version. But what i do like is there website, this they have been clever with.
Normal opening page, pretty cool loading timer to watch and as its all about good things never ending that is just what the website is...never ending. Have a go, i don't know if it's impossible (probably) but a very clever ploy and as you attempt it there are bits along the way to play with but keeping the colours from the advert in keeping with the site by having a never ending rainbow which technically there not.
It's a 12 week campaign costing 6 million pounds to promote the current unlimited deal in the run up to Christmas. It will be running across TV, outdoor, press, web and in store so keep your eyes peeled for rainbows everywhere.
1 comment:
i thought this ad was for sony bravia too. this just shows how successfull and iconic these ads have become, so that this rainbow/colour style ad is instantly linked to sony. I am not sure if this will work against orange because when people think of the ad it may not be orange they relate it to!
Post a Comment