Monday, 5 November 2007

Sony



Not only are they producing great ads for the bravia but for there mp3 Walkman too. This advert is fantastic, it's great how they have used a number of people to make the music, it could have probably been done with about five or six but by breaking up the music and spreading it through more people it makes the advert more special. The timing is great and watching it happen you have great respect for music and what it can do. When i first saw it i was totally in the advert and hooked on trying to find out what and guess what it was for, my guesses were for something like the proms my brother thought radio, never did we think Sony. They are a force to be reckoned with and i say watch out apple. The advert also reminds me slightly of the Honda ad where the group makes all the sounds for the cars actions (just seen in the comments on YouTube someone else does too). All in all a great ad that keeps you captivated till the end, that is how to make an ad.

Saturday, 3 November 2007

good things should never end



As i watched this advert i was undecided as to what it was for, but all the colour instantly linked it to sony bravia for me, especially at the end with the big rolls of colour material down the stairs, reminded me alot of balls down the hill, but no it's Orange. I was a bit confused and felt like they had ripped off the bravia colour style, almost a cheaper downscaled version. But what i do like is there website, this they have been clever with.


Normal opening page, pretty cool loading timer to watch and as its all about good things never ending that is just what the website is...never ending. Have a go, i don't know if it's impossible (probably) but a very clever ploy and as you attempt it there are bits along the way to play with but keeping the colours from the advert in keeping with the site by having a never ending rainbow which technically there not.



It's a 12 week campaign costing 6 million pounds to promote the current unlimited deal in the run up to Christmas. It will be running across TV, outdoor, press, web and in store so keep your eyes peeled for rainbows everywhere.

Friday, 2 November 2007

Penguin Books





I found these ads and think there pretty good, trying to emphasise that you get so submerged in the book that it is all they see or at least you wont respond because your to wrapped in this little world that penguin have created. Penguin itself seems to be on a comeback at the moment, using this retro step back phase were into at the moment to boost them back into the market and our lives. It's not that we forgot about them but they seemed to take a back seat and go a bit quiet, to be honest i don't really know famous publishers like them, but Penguin have even branched out into mugs with there book titles on it, very catchy, more so if you've got a favourite.


Monday, 29 October 2007

Not Here To Please You


Hadouken are the first band to release a mixtape by USB, you still get 12 songs, some new ones and some remixed. It's a pretty interesting ploy and I'm surprised that it's not been done yet, the other question is whether you can delete the songs and use the USB stick afterwards...But good news is that it only costs £7.99 so cheaper than your average CD. Also better for storage your end but may mess it up if your one of those who has all your Cd's lined up.

Thursday, 25 October 2007

Tuk Tuk

Harrods have branched out into venturing around London in a Tuk Tuk to serve there clients with an on the spot measuring service wherever they are. Suits start from a mere £1,050 and the shirts at a small price of £135 upwards...This shows customer commitment and the lengths they will go to help and keep there clientele, other companies should look at this service and see how they can improve there's to make a loyal brand.

A Greener Life

Spudware is 80% potato starch and 20% soy oil, they are just as strong as good old plastic and more so, but the best bit is they biodegrade in 180 days.


Another recycling invention...this new Bubble Gum Bin is made from sterilised used chewing gum and bio resin. When the bin is full it is all recycled to make even more bins to keep the streets clean.

Probably the best...

Carlsberg are up to there usual advertising tricks, another simple ad well executed, it seems at the moment they cant go wrong, but it is a worry it will be taken to far and ruin the campaign.


It's quite funny when i first looked at this poster i thought it was going on about the bubbles on the woman's bath as in if they did it there wouldn't be any or if there were you could see through them, then i noticed bottles hanging in the air and the silhouettes. Funny idea and plays on the stereotypical male of wanting beer and naked women.