If you have not already seen this advert take a peek.
When i first saw this i thought it was going to be for another dating website, there seem to be a few round at the moment, probably new year new start and all that jazz. So when it finished up being for the Cooperative i was surprised to say the least. I understand the concept that its saying its convinient and local so you can do all the things you love doing without food being a hassle, but personally i think the message got a bit lost along the way, but it does make a nice change to the foody ads we usually see.
Whereas match.com seem to have hit the nail on the head with there new commercial's message. A great little ad showing two individuals sharing things about themselves through the joint passion of music. My brother pointed out that this would never happen, but i think he missed the point of music being a common interest for both of them, therefore a starting point to develop the relationship advert. Nice and light hearted and probably helping to soften the image of internet dating sites.
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