It is amazing how brands can instill there motto/strap-line in the public if they are exposed to it enough and how the line is used in everyday conversation, continually promoting the brand, even if it is subconscious. With regards to the advert need i say anymore... Simple and to the point, and let's be honest no-one would want there Audi to be damaged, and a Specsavers bill would be cheaper than Audi's too.
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