Have you had your Weetabix?

This advert is great, it grabs everyones attention, the giant furry animals appeal to the children while making the adults laugh in the process. It's a similar analogy to Popeye and his spinach, and it's funny because when I have played sport in the past and some one seems to be extra energetic or has strength I always joke about them having had there Weetabix for breakfast. I think this advert is great for their portfolio and goes back to the roots of what half of there advertising was originally focused on.