So I'm a tad behind on some of my posts so for some of you it may be old news... my apologies. One of the things I saw last week in the Metro was about Porsche unveiling there new Panamera S Hybrid eco car. This post is more about the show than the release of the car. Although I think all manufacturers see it is a necessity that they start to develop there range to incorporate eco cars as even the likes of Rolls Royce introduced a an electric Phantom. Anyway back to the show. Porsche unveiled the it's new Panamera S Hybrid by bringing out the Semper Vivus one of the first hybrid cars from 111 years ago, followed by acrobats who made up the the car, this part was pretty amazing, so they have a few props to help them out, on the visuals such as bumpers and wheels, and the rest is done with there bodies and the lighting to make it look like the car is there and is then driven in, a nice show piece to help with the launch and PR side of things.
Sunday, 6 March 2011
Sim China
With China's strict control over what it's population can and cant see google maps is one of the big things they regulate. Baidu Maps has created a portal which looks exactly like google maps and the maps themselves for certain cities take on 'Sim City' form, the only way around the tight restrictions.
Thursday, 3 March 2011
Wills and Kate
As soon as the Royal Wedding was announced I am sure various people were rubbing there hands together rather smuggly, oh the opportunities for memorabilia. In this day and age it's not just based around your usual china plates and coins, I have found a few things to make me chuckle.
So if your already sick of all the hype...
Just three pounds a pop...or you can just lie back and think of England with these Crown Jewels condoms -
One of my favourites is these tea bags -
Obviously the whole british thing with tea for starters, but I just think it's a hilarious idea to have the queen join you, all you need now is cucumber sandwiches with the crusts cut off and that is high tea folks.
So if your already sick of all the hype...
Just three pounds a pop...or you can just lie back and think of England with these Crown Jewels condoms -
One of my favourites is these tea bags -
Obviously the whole british thing with tea for starters, but I just think it's a hilarious idea to have the queen join you, all you need now is cucumber sandwiches with the crusts cut off and that is high tea folks.
BT Vision
BT Vision is actually a digital TV service that BT offer however i also think it applies to there current advertising campaign. I think it is a popular campaign among many households, simple, a nice family featuring Kris Marshall also seen in My Family and Love Actually. The campaign has developed over time and the viewers have watched and in 2010 helped decide how the plot develops. It all started in 2006 when using a stereotypically unconventional family Adam aka Kris Marshall meets Jane's two kids and there starts the plot. Overtime we get to see how they deal with buying a new house, thinking about a child together, the biological father coming back on the scene, engagements, dream jobs etc. life's crossroads that many of us will hit one way or another. So currently Jane is pregnant and they are planning the wedding, or more to the point we, the public, are planning the wedding. This is the point I am getting to, not only have BT managed to make one idea a six year campaign but it has evolved as the story-line has progressed, the public has grown and kept an interest as to what actually happens to the family. Cleverly they have incorporated the public to help with the story-line technically making there work a lot easier, they think of an idea, let the public decide which way to go and they implement the chosen plot, but it also means the general public get to see the outcome they want they just have to wait for the physical evidence. Currently you can help decide the wedding scenario, choosing what dress jane wears and potentially starring in the advert. A little summary below that makes me smile with some classic moments like Jane spitting wine everywhere, but a typical reaction. bT have also got a section on there site to do with the BT Family and you can log onto http://www.facebook.com/BTUK to help plan the wedding. From a word of mouth point of view BT have made it so you have to 'Like' the page before viewing any information to do with the wedding resulting in being featured on a number of peoples walls spreading the word in potentially one of the quickest ways nowadays, Facebook.
Tuesday, 1 March 2011
Anyone got a spare plectrum...
One of the great things about seeing this online is you get to appreciate the image even more, I originally saw this in the Metro and what is actually the Fender logo on all the plectrums just looks like a grain of the paper when printed on news material and secondly the colours are brought to life.
The Jimi Hendrix mural is made up of 5,000 Fender plectrums, the piece has been selected to be sold at a music memorabilia auction to raise money for Cancer Research UK, the piece is expected to fetch between £12,000 and £16,000. The style used for the portrait is complimentary to Hendrix's reputation and one of the great guitar companies, a pretty fitting tribute one thinks.
It's in similar essence to what I said before about Andrew Meyers who made portraits from screws and hand painting them, like this it's great if you can apply it to something, the follow through. So looking at the Hendrix 'picks', made out of guitar plectrums, Hendrix famous for his guitar playing skills and now been sold at a music orientated auction, bam! But again it's something that could be a great asset to a store or cafe/ bar, either by having that relation in a music store or simply because he is an icon and this would be a great focal point or piece of art.
The Jimi Hendrix mural is made up of 5,000 Fender plectrums, the piece has been selected to be sold at a music memorabilia auction to raise money for Cancer Research UK, the piece is expected to fetch between £12,000 and £16,000. The style used for the portrait is complimentary to Hendrix's reputation and one of the great guitar companies, a pretty fitting tribute one thinks.
It's in similar essence to what I said before about Andrew Meyers who made portraits from screws and hand painting them, like this it's great if you can apply it to something, the follow through. So looking at the Hendrix 'picks', made out of guitar plectrums, Hendrix famous for his guitar playing skills and now been sold at a music orientated auction, bam! But again it's something that could be a great asset to a store or cafe/ bar, either by having that relation in a music store or simply because he is an icon and this would be a great focal point or piece of art.
Daytime TV & ad breaks
Some television programs are on in the middle of the day for a reason, this afternoon I crashed out on the sofa to watch House Gift with my mum, which I have to say I quite enjoy. During the advert break we both had a giggle and noted how we liked two of the adverts that come on -
The Dating Direct Advert is not quite the one currently being screened, but supposedly the video has been on here since 2008 but I have never seen the advert until recently so...
Both adverts are quite different in respects of what they are selling but a similar style of humour is used across the board. We all know commercials are about selling, but it's how you do it, these adverts have provided us with amusement while using a situation that people could easily associate to and obviously signing off with the brand. Other brands like Mr Muscle for instance is purely about selling the product, there is not necessarily any embarrassing scenarios and its a product that we don't necessarily want to spend money on but have to. Either way I was quite happy that a couple of adverts had made me smile, even though I know what was going to happen. However this did get me thinking about the recent change brought about by Ofcom, which will see an increase of seven minute of adverts to potentially up to 12 minutes during films and single dramas, that's nearly a 100% increase on ad time.
The idea is on a 12 month trial but it was also launched the same day as product placement is being introduced into British TV. This means on a range of programs minus ones like the news and children's shows you will see more brands, so next year you could see Cheryl Cole with a can of Coke Zero as she's judging the contestants... Don't get me wrong I enjoy adverts for the creative side and obviously if it attracts my attention like these two, but if were being honest we like having a few minutes break so we can nip to the bathroom, pop the kettle on, grab a biscuit and be seated ready for the second half without missing any of the show. I suppose we will have to see how it goes and complain either way as 12 minutes of adverts seems slightly excessive, I could be in bed those five minutes earlier without those breaks.
The Dating Direct Advert is not quite the one currently being screened, but supposedly the video has been on here since 2008 but I have never seen the advert until recently so...
Both adverts are quite different in respects of what they are selling but a similar style of humour is used across the board. We all know commercials are about selling, but it's how you do it, these adverts have provided us with amusement while using a situation that people could easily associate to and obviously signing off with the brand. Other brands like Mr Muscle for instance is purely about selling the product, there is not necessarily any embarrassing scenarios and its a product that we don't necessarily want to spend money on but have to. Either way I was quite happy that a couple of adverts had made me smile, even though I know what was going to happen. However this did get me thinking about the recent change brought about by Ofcom, which will see an increase of seven minute of adverts to potentially up to 12 minutes during films and single dramas, that's nearly a 100% increase on ad time.
The idea is on a 12 month trial but it was also launched the same day as product placement is being introduced into British TV. This means on a range of programs minus ones like the news and children's shows you will see more brands, so next year you could see Cheryl Cole with a can of Coke Zero as she's judging the contestants... Don't get me wrong I enjoy adverts for the creative side and obviously if it attracts my attention like these two, but if were being honest we like having a few minutes break so we can nip to the bathroom, pop the kettle on, grab a biscuit and be seated ready for the second half without missing any of the show. I suppose we will have to see how it goes and complain either way as 12 minutes of adverts seems slightly excessive, I could be in bed those five minutes earlier without those breaks.
Roll up, Roll up, room at the Circus!
Sanyo, the Japanese electronics giant has retired it's prime spot in Piccadilly Circus after 33 years at the site. The last neon hoarding is being updated to a video display and Land Securities are already in talks with four companies over the spot, the site generates £10m in rental.
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