Scent Marketing

This is not an area that I have really given much thought to before but it is subtly around us all. Scent marketing might not be everywhere as we know it but smell is a huge sense for all of us, usually because of memory association. For example smelling perfume can make you think of that special someone or freshly cut grass means Hay Fever... I mean Spring. One particular night I remember cleaning with Dettol which I had obviously not used for some time and I was taken back to our 'dolls house' (student digs) in Leeds in an instance. Scent can help set the scene without the scene being there. This all came about while watching a snippet of the One Show and they were saying about spraying bikini's with sun tan lotion for that holiday feeling, barbecue tones spritzed on summer invitations to get you in the mood for those hot dogs and toasting of marshmallows... Hence why girls spray perfume on the love letters they write, embodying themselves and transporting someone to that place.