so as you can see various famous French sports players are in the Nike wear and gesturing which we see as swearing but the copy backing up this symbolism as 'victory', some of the other adds feature stars gesturing the same thing but what we would normally interpret as the peace symbol. I find it an intriguing take, as its one of those things that is trying to go that extra bit, close to the line but not necessarily crossing it. It did make me laugh though as i thought they could get away with it on the subways but the photo featured was taken at the Nike store on the Champs-Elysees where its along shops like Louis Vuitton and Cartier.
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