Cider Branding

Over the past year or so the cider industry is booming, with more brands coming out of those apples than we can cope with and not just apples but pears too. I came across these cans while scanning the net for material and I'm not sure if i like them or not, i like how you look at the can and you get a smile, a warm welcome to the product and then i realise even though its a "Ci" its a tacky emo-icon which when used i design i generally hate and its used but not necessarily intentionally as an emo-icon if you get my gist. After that, it is a bit clever and good use of the wording and angle, nice simple can design.