When i first saw this advert I did not have a clue what it was for but was intrigued, with a nice song to keep you interested and a great male dancer dressed so casually but just pulling tricks out of the bag.
The only time i realised it was for phones was when you got a subtitle about headsets, and looking at it now the guys red zip up is a signifier of voadfone's colours and a minor call to action 'make the most of now' which we all want to do in as many ways as we can. An entertaining advert that is not fighting for your attention.
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